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What is lemonade and what do they do?

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1. What is Lemonade and what do they do?
2. What is the Lemonade backstory (i.e., how did they get where they are today)? What are the fundamental of the business?
3. What is the main problem presented in the case? Who is the protagonist?
4. What solution do you recommend for the Lemonade leadership team?
5. How is this case related to marketing strategy? 6. What is Lemonades Value Proposition?
7. Whether having the “give back” (Donating to a good cause) function is beneficial, does it actually engender trust in the customer? For example, How does it effect consumer decision process “ this new product will effect change here and here”. No references.

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