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To give students an opportunity to synthesize topics discussed in the course, each student will develop the operations plan for a theoretical company competing in a predefined segment of the market/industry.

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The type of organization that I would like you to focus on this semester for your operations strategy should fall into one of the following categories: breakfast restaurant, coffee shop, donut/bakery shop, etc.. The obvious restaurants that would serve as good examples would be Starbucks, Dunkin Donuts, Panera Bread, and the various Coney Islands, along with the countless smaller (Mom & Pop) specialty shops. Please note that you should prepare an “operations strategy” in the form of an executive summary – not an entire business plan.
To give students an opportunity to synthesize topics discussed in the course, each student will develop the operations plan for a theoretical company competing in a predefined segment of the market/industry. Each student will develop a 5-6 page executive summary report (double spaced, Times New Roman, 12 pt font) that outlines the operations plan for the company. This is a theoretical scenario, but the report, and the analysis/data included within the report, should be realistic. While not required, the project could be enhanced by benchmarking an existing business that competes in a similar market/industry to assess the operations of the existing business; however, the final report shall be constructed as a theoretical (fictitious) company.
In order to earn the opportunity to receive full credit for the project, the report should include (in some form), but is not limited to the relevant topics in the outline below. Please use the outline below as headings in your report.
a. Introduction of the theoretical firm. Firm name, slogan, logo, mission statement, and vision statement,
along with any other relevant information about the firm.
b. Description of the products and/or services provided
c. Operations Strategy
d. Location(s) of the firm (including any warehouses, distribution centers, etc if needed)
e. Productivity, Forecasting, Capacity, Inventory Mgmt. and Quality Control considerations
f. Break even analysis including fixed and variable costs, potential revenue, and selling price
This project is based on a hypothetical firm and situation, but please make sure that the operations strategy is grounded in competitive reality. Please note that you should prepare an “operations strategy” in the form of an executive summary – not an entire business plan. Please provide as much detail as possible, but realize that an executive summary should be clear and concise.

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