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Communications and Media

How do these platforms generate value for themselves and their users?

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Draft Outline: 3 pages/750-900 words
Full Paper: 5 pages/1250-1750 words
Font
Times New Roman, 12 pt.
Citation Style
APA (including APA style cover page, APA in-text citation, APA reference list)
File Type
Draft Outline: ONLY .docx or .pdf
Full Paper: ONLY .docx or .pdf
Time
Draft Outline
Reading: 6-8 Hours
Writing: 4-5 Hours
Final Paper
Writing: 6-8 Hours
Revising: 3 Hours
Paper Goal
Your 5-page paper will demonstrate your knowledge and application of the course material. Your paper will require you to engage with the course readings, concepts, and terms to answer the essay question you choose to respond to.
The paper is broken into two parts. First, you use your outlining skills to develop a response to your selected essay question. Following submission, you will receive actionable feedback from your TA explaining how to strengthen your paper. Second, you will use this feedback to revise the outline and expand it into a well-written and well-argued 5-page paper.
Following submission, you will receive feedback on the final 5-page paper for CCT109. The paper and feedback will then become the foundation of the final project for CCT110 during the Winter term.
Paper Topic, Length, and Source Requirements
You must select a paper topic from one of the five questions available below. You cannot come up with your own topic. Any paper that does not respond to one of the provided essay prompts will receive a mark of 0.
Your paper must by 5 pages in length. The shortest acceptable word length is 1250, and the longest acceptable word length is 1750. The word and page count does not include the cover page or your reference list.
Your 5-page paper must include at least 4 scholarly sources. Scholarly sources are peer-reviewed journals and academic books (what we have been reading primarily in this course!). Each essay question comes with a bibliography (composed of relevant outside sources) to help you in your research. All these sources are available through library.utm.utoronto.ca. Your paper must include 4 scholarly sources from the bibliography list provided for each question. If you use scholarly sources not on this list, it is your responsibility to determine if they are a good fit for your paper.
If you are bringing in any other sources or examples (like a TikTok, Twitter post, news story, television episode, etc.) to support the arguments you are making in your 5-page paper, these must be cited with both in-text citations and an entry in your reference list. Failure to do so is a breach of Academic Integrity. These additional sources do not count towards your 4 source requirement.
paper topic :
Question #2 – Digital Media and Work
From gig labour on Uber to branded content on TikTok, digital media platforms have transformed the nature of work in contemporary culture. Select a profession and analyze how digital media platforms have transformed the nature of work performed over the past decade. How have these platforms changed forms of income and compensation; the day-to-day schedule of work; and job security? How do these platforms generate value for themselves and their users? Use evidence to determine whether or not platforms have improved opportunities and labour conditions for the profession you selected. 
Bibliography
Abidin, C. (2021). Mapping Internet celebrity on TikTok: Exploring attention economies and visibility labours. Cultural Science, 12(1), 77-103.
Caplan, R. & Gillespie, T. (2020). Tiered governance and demonetization: The shifting terms of labor and compensation in the platform economy. Social Media + Society, 6(2), 1-13.
Cohen, N. S. (2015). From pink slips to pink slime: Transforming media labor in a digital age. The Communication Review, 18(2), 98-122.
Duffy, B. E. (2015). The romance of work: Gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies, 19(4), 441-457.
Ens, N. & Márton, A. (2021). ‘Sure I saw sales, but it consumed me’ from resilience to erosion in the digital hustle economy. New Media & Society, 1-20.
Terranova, T. (2000). Free labor: Producing culture for the digital economy. Social Text, 18(2), 33-58.

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