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Execution guidelines – describe anything the agency needs to be aware of for this campaign (legal information, other?)

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Topic: I will be going to advertising with TV ads and with Online ads on YouTube, Facebook as well as TikTok and Reddit Positioning Statement/Customer Takeaway – what should the customer think or feel after seeing your advertising? Tone & Manner – describe the personality, and characteristics the creative should take on (examples. funny, sarcastic, idealistic, ????) Execution Guidelines – describe anything the agency needs to be aware of for this campaign (legal information, other?) Timing and Budget

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